Job Title

SEO Specialist/ Executive Job Description :Location: On-site, W3Era Digital Marketing CompanyExperience: 1-5 yearsJob Type: Full-timeAbout W3Era Digital MarketingW3Era is a leading digital marketing agency specializing in delivering innovative and result-driven solutions for clients across various industries. We are committed to helping businesses grow by enhancing their online visibility through effective search engine optimization (SEO) strategies.Position Overview:We are looking for a passionate and detail-oriented SEO Specialist with 1-5 years of experience to join our dynamic team. The ideal candidate will have hands-on experience with both on-page and off-page SEO techniques and a solid understanding of how search engines rank websites. The role requires a proactive and results-driven individual who thrives in a fast-paced, on-site environment.Key Responsibilities:On-page SEO:Conduct keyword research to identify high-impact keywords for client websites.Optimize content and structure for websites, including title tags, meta descriptions, headers, and internal linking.Implement and manage on-page strategies to improve rankings and user experience.Conduct regular website audits to identify and fix on-page SEO issues.Ensure content follows SEO best practices, including keyword density and readability.Off-page SEO:Develop and execute off-page SEO strategies, including link building and outreach campaigns.Build high-quality backlinks to improve domain authority and rankings.Identify opportunities for guest blogging, directory submissions, and other off-page SEO techniques.Monitor competitor backlink profiles and leverage insights for campaign optimization.Performance Monitoring and Reporting:Track and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools.Create detailed reports and presentations on SEO performance, keyword rankings, traffic, and conversion metrics.Adjust strategies based on data insights to maximize SEO results.Collaboration:Work closely with content, development, and marketing teams to ensure SEO best practices are implemented across all digital campaigns.Provide guidance on content strategies to enhance SEO results.Required Skills & Qualifications:1-5 years of experience in SEO (on-page and off-page).Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.Proficiency in HTML, CSS, and website development basics.Experience in performing keyword research, SEO audits, and competitive analysis.Solid understanding of link-building strategies and best practices.Ability to work on multiple projects in a fast-paced environment.Strong communication skills, both written and verbal.Ability to work effectively in a team setting and independently.Preferred Qualifications:Experience in local SEO and e-commerce SEO.Knowledge of content management systems (CMS) like WordPress, Joomla, etc.Understanding of technical SEO aspects, including schema markup, site speed optimization, and mobile-friendliness.