Job Title

Senior Tech Digital Analyst, Web Analytics About the Team The Product Analytics team was formed to not only deliver deep web analytics, but also to improve overall site performance and drive incremental business revenue by applying leading web analysis and business insights to enhance the customer experience. The team closely partners with Technology, eCommerce leadership, and other teams to deliver new or enhanced capabilities based on these analyses and insights for an industry leading customer experience. The team reports to the Vice President of Product Analytics, WSI Tech and works closely with other teams in technology, including our A/B testing development team, our web analytics developers, and others to collectively advance WSI's overall on-line and off-line capabilities. The Product Analytics team is highly visible and produces actionable analysis and recommendations that go directly to brand leads and executives. The environment is fast paced, and executive expectations are high. We firmly believe that working in a culture focused on diversity and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. About the Role As a Digital Analyst - Web Analytics, you will deliver relevant and actionable analysis, dashboards, and insights into website performance and on-site behavior. In this role you will be empowered to provide analytic insight to support planning, tactical execution, and optimization of the customer experience. The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes. Responsibilities include: Produce weekly site performance reports: KPI dashboards, online merchandise and product reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads. Effectively respond to ad-hoc report and analysis requests from the brand leads, merchants, and from other Marketing teams. Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data. Work with eCommerce leads and brand business partners on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders. Conduct deep dive analysis across multiple WSI Tech programs; leveraging data from multiple sources: vendor reporting tools, WSI's web analytics tool, and WSI's legacy systems. Create custom queries using SQL and analytics tools to pull data from our Customer Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions. Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality. Actively partner and develop effective relationships with related groups in eCommerce management, eMarketing, and IT to facilitate and manage efforts across teams to turn insights into practice on the site. Qualifications: Bachelor’s Degree or equiv. experience 5+ years of experience working in the e-commerce analytics domain Experience using web analytics tools such as Adobe Analytics Workspaces (preferred), Google Analytics, or similar. Proficient with domain specific tools Excellent Excel skills Strong business acumen with Retail industry knowledge desired Good verbal and written communication skills. Able to effectively present analytics data to business users at Manager/Director level Excellent attention to detail and strong organizational skills to manage multiple work requests and projects Experience guiding agencies/vendors work a plus Our Company Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas. Williams-Sonoma has established a technology center in Pune, India to enhance its global operaCons. The India Technology Center serves as a criCcal hub for innovaCon and focuses on developing cufng-edge soluCons in areas such as e-commerce, supply chain opCmizaCon, and customer experience management. By integraCng advanced technologies like arCficial intelligence, data analyCcs, and machine learning, the India Technology Center plays a crucial role in acceleraCng Williams-Sonoma's growth and maintaining its compeCCve edge in the global market