Skip to Main Content

Job Title


LinkedIn Performance Marketer


Company : Lotus Interworks


Location : Guwahati, Assam


Created : 2025-05-15


Job Type : Full Time


Job Description

Job Title: LinkedIn Performance MarketerShift : 7pm - 4am IST Location: Remote/IndiaEmployment Type: Full-TimeAbout the Role:We are looking for a data-driven and strategic LinkedIn Performance Marketer to manage and scale LinkedIn advertising campaigns for our US-based clients. The ideal candidate will have a strong foundation in digital marketing, hands-on experience with LinkedIn Ads, and a proven track record of generating qualified leads and delivering measurable ROI.As per our initial screening process , please do the assessment task as below:LinkedIn Performance Marketer – Assessment TaskKey Responsibilities:Plan, launch, manage, and optimize LinkedIn advertising campaigns for B2B lead generation and brand awareness.Develop and implement audience targeting strategies tailored to US market segments.Collaborate with content and design teams to create high-converting ad creatives and messaging.Monitor campaign performance daily and provide actionable insights based on analytics.Run A/B tests to continuously improve ad performance, CTR, and conversion rates.Manage campaign budgets, ensuring efficient spend and high ROI.Prepare detailed performance reports and present findings to internal stakeholders and clients.Stay up to date with LinkedIn platform updates and B2B marketing trends.Required Qualifications:3–6 years of experience in digital marketing with a strong focus on performance marketing.Minimum 2+ years of hands-on experience managing LinkedIn Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).Proven experience working with US-based clients; understanding of US market and customer behavior is a must.Proficiency with LinkedIn Campaign Manager, Google Analytics, and other marketing tools.Strong analytical skills and comfort with metrics, attribution models, and dashboards.Excellent written and verbal communication skills.Self-motivated, results-oriented, and able to work independently.Nice to Have:Experience with other paid platforms (Meta, Google Ads, Twitter/X).Familiarity with marketing automation tools like HubSpot or Marketo.Experience in SaaS or healthcare marketing is a plus.If you’re a performance marketer who lives for metrics, loves experimenting, and knows how to drive results on LinkedIn — we’d love to hear from you.