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Job Title


Associate Group Head / Group Head - Digital Media Planning


Company : Interactive Avenues


Location : Mumbai, Maharashtra


Created : 2025-05-15


Job Type : Full Time


Job Description

Media: Associate Group Head/ Group HeadSeniority Level: Senior Level (7-8 Years)Job Function: Media PlanningJob descriptionPosition SummaryYou’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.Account ManagementDevelop, execute and present data driven media plans from inception to completionDelegate appropriately to Media Planners and Assistant Media Planners to support plan development and executionEnsure media plans deliver on client objectives, are strategic and meet efficiency goalsOversee & manage the annual planning of media strategy of the accountUnderstanding of performance marketing & planning basis the platformsUtilizes Relationship Media process to develop client recommendationsCan effectively use and guide team on use of toolsPresent Plan recommendations to client teamsEnsure plans are executed flawlessly Build and maintain a comprehensive media knowledge base and synthesize information into ideasMaintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetingsAct as key liaison with internal implementation teams (Finance, Adops) to ensure seamless integration of ideas into media plans ensuring deliverables align with overall plan strategies, timelines are met and programs/results are coordinated and presented holistically to clientMaintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace informationLead and manage the budget and client billing processTeam supervision, training and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure high quality standardSkillsDemonstrates understanding of media basics and conceptsUnderstanding of optimization platforms & trafficking platformsWorking knowledge of Syndicated tools (GWI, ComScore, etc.)Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)Team playerThinks StrategicallyQualificationsMasters/Bachelor’s DegreeMinimum 7 years as a Media Planner & BuyerWhat You Can Expect From Interactive AvenuesInteractive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.