About Publicis Groupe: Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionalsAbout the Company: Starcom India, part of Publicis Media India and Publicis Groupe India, is a leader in communications planning and media. Grounded in the belief that people are at the heart of all we do, we blend data, technology, and creativity to inspire actions that move people and businesses forward. We partner with iconic brands such as P&G, Meta, Visa, Dabur, Stellantis, and Spotify to drive engagement, foster growth, and transform businesses.Job Profile:Relevant experience ranging from 2-5 years in setting up & executing campaigns on Amazon Marketing Services (AMS). Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.Fair understanding of Ecommerce business models.Work on a Client Account for Paid Digital Marketing.Understand Client’s Business/Revenue model and goals.Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)Execute, monitor and optimize the performance of campaigns.Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.Analyzing & optimizing campaign performance to increase ROI of brands.Recommending E-commerce best practices to improve brand market share.Groom and Mentor colleagues & junior’s as per requirements.Key attributes:Curiosity to learn & grow in a fast-paced environment.Agile & proactive when suggesting ideas or brainstorming with team/client.Ability to take ownership & working with brands & Ecommerce platforms.Upskilling constantly to keep up with the industry trends & updates.Reasons to Join: -Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic.Best in Industry Training - Strong leadership with legacy.
Job Title
Associate - Commerce