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Job Title


Public Relations Intern


Company : Āroka


Location : Mumbai, Maharashtra


Created : 2025-05-15


Job Type : Full Time


Job Description

Job Title: PR InternLocation: Govandi (W.)Department: MarketingDuration: - 6 Months Type: Internship - Full-TimeAbout the Role:We’re looking for a dynamic and detail-oriented PR Intern to join our growing team. This role is ideal for someone who is passionate about fashion, communication, and building strong brand visibility. As a PR Intern, you’ll be instrumental in crafting and sharing our brand stories across media and influencer platforms, supporting campaigns, and coordinating the back-end processes involved in influencer and media engagement.Roles and Responsibilities:- Reach out to media publications with brand stories, product launches, trends, and collection updates for features.- Build and nurture relationships with key media contacts, industry professionals, and influencer networks.- Assist in strategizing for upcoming events, PR kits, and brand collaborations.- Identify and curate lists of micro and macro influencers aligned with specific campaign or brand objectives.- Negotiate paid budgets, barter deals, or sourcing collaborations with influencers and brand partners.- Coordinate with the website manager to ensure press mentions and celebrity closet features are uploaded timely.- Collaborate with the operations team for the smooth production and dispatch of pieces for paid/barter/sourcing activities.- Organize and maintain the stock sourcing rack aligned with ongoing campaigns and brand positioning.- Research visual and audio inspiration for influencer collaborations and campaigns.- Support the editorial team with campaign planning and content coordination.- Draft scripts and creative briefs for influencer video content.- Maintain real-time records and trackers for all sourcing, influencer partnerships, and stock movements.Skills and Qualifications:- Currently pursuing or recently completed a degree/diploma in PR, Mass Media, Communications, Fashion Management, or a related field.- Strong verbal and written communication skills.- Passionate about fashion, digital media, and brand storytelling.- Basic knowledge of influencer marketing and current social media trends.- Highly organized, detail-oriented, and proactive in approach.- Comfortable working in a fast-paced, dynamic environment.- Working knowledge of Excel/Google Sheets for data management.- Familiarity with Canva, Google Workspace, and social media platforms is a plus.- Prior internship experience in PR, fashion, or marketing is an added advantage.