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Job Title


Senior Manager – Product Management and Merchandising


Company : Craft Maestros


Location : New delhi, Delhi


Created : 2025-05-15


Job Type : Full Time


Job Description

Location: NCR (Delhi/NCR Region)Experience: 7–10 YearsIndustry Preference: Handicrafts / Lifestyle / Home Décor / Fashion / Artisanal ProductsJob Summary: We are looking for a seasoned and strategic Sr. Manager – Product Management and Merchandising with 7–10 years of experience in merchandising, product development, and assortment planning. Prior experience in the handicrafts sector is essential. The ideal candidate will have a keen aesthetic sense, strong commercial acumen, and the ability to manage end-to-end product lifecycle—from concept to market.Key Responsibilities:Lead the development, curation, and management of product lines across categories, with a strong focus on artisanal and handcrafted offerings.Define merchandising strategies aligned with brand positioning, customer preferences, and market trends.Work closely with artisans, design teams, and production units to develop products that balance craftsmanship, design, and commercial viability.Manage seasonal assortments, product mix, pricing strategies, and inventory planning.Monitor product performance, analyze sales data, and optimize product ranges accordingly.Ensure product quality, timely launches, and consistency across all customer touchpoints (online and offline).Identify trends in global and local markets to inspire product innovation and differentiation.Collaborate with marketing, visual merchandising, and retail teams to ensure cohesive product storytelling and brand expression.Key Requirements:7–10 years of experience in product management and merchandising, with at least some hands-on experience in the handicrafts sector.Strong understanding of design sensibilities, traditional crafts, and artisanal materials.Proven ability to manage product lifecycle and merchandising strategy across multiple categories.Commercially driven with a strong eye for detail, quality, and craftsmanship.Excellent project management, negotiation, and cross-functional collaboration skills.Proficiency in tools like Excel, merchandising software, and data analytics platforms.Bachelor’s degree in Design, Merchandising, Business, or related field (Master’s or specialization in craft management is a plus).Compensation: Competitive, commensurate with experience and qualifications.