About Sunlit StrategiesSunlit Strategies is a US-registered leadership and management consulting agency committed to building proactive leaders across sectors. We deliver high-impact training, strategy, and development services grounded in innovation, values, and real-world results.We’re looking for a creative, organized, and digitally savvy Communications & Marketing Specialist to elevate our online presence and amplify our brand voice. Reporting to the Executive Director, the specialist will lead content creation, social media, and marketing strategy to grow our reach and influence.Key Responsibilities1. Content Creation & Social Media ManagementDesign and execute social media strategies aligned with Sunlit Strategies’ brand and audience.Develop engaging, visually appealing content (posts, carousels, reels, etc.) across Instagram, LinkedIn, and Facebook.Plan and manage content calendars and scheduling tools.Engage with followers—reply to comments, foster conversation, and grow our community organically.Monitor performance analytics and iterate strategies accordingly.2. Thought Leadership & Brand VisibilityRepurpose senior leadership content (talks, interviews, insights) into digital assets that promote thought leadership.Identify opportunities for the founder(s) to be featured on relevant platforms (panels, interviews, publications).Craft compelling copy for campaigns, bios, and announcements that reinforce our values and expertise.Design visually cohesive and branded materials for use in Sunlit Strategies’ client-facing programs, workshops, and training sessions.3. Audience Growth, Email Campaigns & EngagementPlan and execute email campaigns to promote services, events, and resources.Manage and grow Sunlit Strategies’ mailing list, ensuring high engagement and audience relevance.Innovate new content formats (interactive stories, lives, series) to boost reach and engagement.Track and analyze follower growth, email performance, engagement rates, and conversion metrics.Conduct simple A/B testing to optimize content and campaign performance.4. Marketing Strategy & Brand PositioningExplore partnerships, communities, or platforms to advertise Sunlit Strategies' offerings.Suggest advertising/boosting opportunities where needed.Ensure brand consistency in visual and verbal identity.5. Campaign SupportSupport promotion of major launches (new programs, retreats, reports, partnerships).Collaborate with the team to translate internal ideas into engaging public-facing content.Attend conferences and events as a representative of Sunlit Strategies, managing promotional booths, networking, and showcasing the company’s services.6. Other Duties: The Communications & Marketing Specialist at times will be requested to undertake other tasks that are broadly in line with the above key contributions as assigned.Ideal Candidate Will Have:3+ years in digital marketing or communicationsStrong writing, content creation, and visual design skillsExperience with Canva, Adobe Suite, and social media toolsStrategic mindset with attention to detailExcellent English (Arabic is a plus)Based in or available to work in the GMT+3 to GMT+5 time zone (Iraq, Qatar, Saudi Arabia, India)A creative, proactive approach aligned with our values of Innovation, Impact, Inclusion, and IntegrityApply by May 18, 2024Submit your CV and cover letter to info@ with the subject line: Communications & Marketing Specialist.
Job Title
Communications & Marketing Specialist