About the RoleWe are looking for a results-driven and creatively sharp Performance Marketing Manager to lead paid advertising campaigns for our mobile games. You will take charge of planning and executing CPI-focused campaigns across Google, Meta, YouTube, and influencer networks to scale user acquisition and brand awareness. While paid campaigns are your core focus, you’ll also support content and social initiatives to amplify visibility across platforms.Key ResponsibilitiesPlan, execute, and optimize performance-based ad campaigns (Google Ads, Meta, YouTube, X (Twitter), influencer networks) with CPI and awareness goals.Collaborate with creative and video teams to develop high-converting ad creatives for reels, shorts, banners, and trailers.Monitor campaign KPIs like installs, CPI, CTR, retention, and ROAS; adjust strategies accordingly.Track and manage user acquisition funnels, including re-engagement and retargeting efforts.Manage and grow social media channels (Instagram, Twitter, YouTube, Discord) with timely, engaging content.Work with streamers, gaming influencers, and esports communities to drive creator-led campaigns.Stay updated on gaming trends, memes, player behavior, and ad creative benchmarks in the mobile gaming space.Assist in organizing community engagement activities like giveaways, tournaments, and Discord events.Requirements1–3 years of hands-on experience with Google Ads Manager, Meta Ads, YouTube Studio, and mobile performance marketing tools.Strong understanding of CPI, retention, LTV, ROAS, and other UA metrics.Practical knowledge of running ad experiments (A/B testing creatives, placements, audiences).Familiarity with social media platforms, algorithm shifts, and content engagement trends.Experience with influencer marketing, especially in the Indian gaming ecosystem.Excellent analytical skills and the ability to generate actionable insights from data.Creative mindset with a passion for storytelling and branding.Bonus: Deep interest or familiarity with mobile shooters / battle royale games.Preferred SkillsExperience in community building via Discord or similar platforms.Exposure to Indian gaming influencers and content ecosystems.Basic graphic/video editing skills (Canva, Photoshop, CapCut, or similar).Ability to write catchy ad copy, memes, and short-form video concepts.What We OfferBe part of building one of India’s next big gaming IPs.Freedom to experiment, fail fast, and grow rapidly in a startup-style environment.Collaborate with leading creators and innovative marketing minds.Work on a AAA-quality mobile shooter title with massive scale ambitions.How to ApplySend your resume and relevant portfolio/work samples to career@Contact: 9974222339
Job Title
Performance Marketing Manager – Gaming