Job Title

Role Overview:As a Marketing Specialist, you will identify, engage, and nurture potential B2B SaaS leads using SEO-optimized content, LinkedIn outreach, and email marketing. You will work closely with the marketing and sales teams to drive high-quality prospects into the pipeline, leveraging data-driven content strategies and outbound campaigns.Key Responsibilities:1. Lead Generation & Outbound Prospecting (50%)• Build and manage targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and Hunter.io.• Execute cold outreach campaigns via email, LinkedIn, and other channels to nurture and qualify leads.• Develop personalized outreach sequences to improve response rates and conversions.• Work with the sales team to refine ICP (Ideal Customer Profile) and optimize outreach strategy.• Track and optimize lead generation performance using CRM and analytics tools (HubSpot, Pipedrive, etc.).2. Content Marketing & SEO-Driven Lead Generation (30%)• Research and write SEO-optimized blogs, whitepapers, case studies, and landing pages to attract and convert leads.• Collaborate with the SEO team to identify high-intent keywords for lead generation.• Optimize content for conversion (CTAs, forms, gated content, lead magnets, etc.).• Work with marketing to create lead-nurturing workflows via email automation and remarketing.• Measure the impact of content marketing on lead generation and make data-driven improvements.3. Lead Qualification & CRM Management (20%)• Use BANT (Budget, Authority, Need, Timeline) or other qualification frameworks to identify high-value leads.• Maintain accurate lead data in CRM, ensuring a seamless handoff to the sales team.• Monitor MQL to SQL (Marketing Qualified Leads to Sales Qualified Leads) conversions and provide insights for process improvements.• Provide feedback to marketing and sales teams to continuously improve lead targeting and conversion strategies.Key Skills & Qualifications:• 3+ years of experience in B2B lead generation, content marketing, or growth marketing.• Strong experience with LinkedIn prospecting, cold email outreach, and lead nurturing.• Proven experience in writing SEO-optimized blogs, whitepapers, and case studies.• Proficiency in lead generation tools (e.g., Apollo, ZoomInfo, Hunter.io, HubSpot, Pipedrive, Lemlist).• Ability to align SEO and content marketing with lead generation goals.• Excellent communication and persuasive writing skills for email, LinkedIn outreach, and content creation.• Hands-on experience with Google Analytics, CRM tools, and marketing automation.• Strong data analysis skills to measure and improve lead gen performance.Preferred (Nice to Have):• Experience in B2B SaaS or enterprise sales cycles.• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot).• Knowledge of account-based marketing (ABM) strategies.• Experience with A/B testing for lead funnels and conversion rate optimization (CRO).