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Job Summary:We are looking for a results-driven SEO Specialist to take ownership of our search engine optimization efforts. You will be responsible for optimizing website content, performing keyword research, improving technical SEO, and driving organic growth. The ideal candidate has a deep understanding of SEO best practices, data analysis, and tools such as Google Search Console and SEMrush.Key Responsibilities:Develop and execute on-page and off-page SEO strategies to improve organic search rankings.Conduct keyword research and competitive analysis to identify growth opportunities.Optimize website content, metadata, internal linking, and URL structures.Monitor and report on SEO performance using tools like Google Analytics, Search Console, and others.Perform technical SEO audits and coordinate with developers to fix issues (site speed, mobile optimization, structured data, etc.).Build high-quality backlinks through ethical link-building strategies.Stay up to date with industry trends, algorithm changes, and best practices.Collaborate with content, design, and development teams to align SEO strategies.Requirements:2+ years of hands-on SEO experience.Strong understanding of search engine algorithms and ranking factors.Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Moz, etc.).Experience with CMS platforms like Shopify.Familiarity with HTML, CSS, and basic website structure.Google Analytics and Google Search Console expertise required.[Optional: Google SEO certifications or other relevant qualifications.]Preferred:Experience with eCommerce SEO.Knowledge of schema markup and structured data.Basic understanding of content marketing and copywriting.