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Job Title: Business Development and Lead Generation Specialist Location: Gwalior/Remote Company: Rovista (IT Solutions Provider) Job Type: Full-time About Us: Rovista is a leading IT solutions provider specializing in innovative technologies and custom software development. We are committed to delivering high-quality services to our clients, helping them scale and thrive digitally. We are expanding our team and are looking for a talented Business Development and Lead Generation Specialist to join us in driving growth and market expansion. Job Overview: We are seeking an enthusiastic and results-driven Business Development and Lead Generation Specialist with expertise in marketing and calling to join our team. The ideal candidate will generate new business opportunities, identify leads, and convert them into qualified prospects. You will be instrumental in building relationships with potential clients, driving the growth of our IT services, and ensuring we stay ahead in the competitive IT industry. Key Responsibilities: Lead Generation: Identify and source new business leads through various methods, including cold calling, email outreach, social media, industry events, and networking. Business Development: Build and maintain relationships with key decision-makers and stakeholders in target industries to generate interest in our IT solutions. Sales Outreach: Conduct outbound calls, emails, and follow-ups to engage potential clients, qualify leads, and set up meetings for the sales team. Market Research: Stay updated on market trends, competitors, and client needs to identify new opportunities and refine the approach to lead generation. Client Presentation:  We will present and communicate the value of our IT services to prospective clients, explaining how our solutions can address their business challenges. Collaboration with Sales Team: Work closely with the sales and marketing teams to align strategies and achieve company growth targets. Reporting and Analytics: Maintain accurate records of outreach efforts, leads, and sales activities in the CRM system, and report progress against sales targets and KPIs. Networking: Attend industry events, webinars, and online forums to build your network and generate new leads. Follow-up: Consistently follow up on inbound and outbound leads to ensure timely responses and move prospects through the sales funnel. Skills & Qualifications: Proven experience (2+ years) in business development , lead generation , or sales within the IT/technology industry. Strong understanding of digital marketing techniques, including SEO, email marketing, social media, and online advertising. Expertise in cold calling and direct outreach to potential clients to generate interest and drive sales. Experience with CRM tools and lead management systems. Excellent verbal and written communication skills with the ability to pitch IT services effectively. Ability to work independently, manage multiple tasks, and meet deadlines. Strong negotiation skills with a focus on building long-term business relationships. A deep understanding of the IT industry, products, and services to position solutions effectively. Proactive, goal-oriented, and a self-starter passionate about growth and achieving results. Preferred Qualifications: Bachelor's degree in Business, Marketing, Information Technology, or a related field. Familiarity with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, etc.). Previous experience in B2B sales, IT services, or software development solutions. What We Offer: Competitive salary with performance-based incentives. Opportunity to work in a fast-paced, innovative environment. Continuous learning and development opportunities. Collaborative and supportive team culture. Flexible work arrangements (remote or in-office). If you're passionate about technology, sales, and building meaningful client relationships, we encourage you to apply for this exciting opportunity to grow with Rovista. How to Apply:  Please send your resume and cover letter outlining your experience in business development, lead generation, and IT services to In the subject line, please write "Business Development and Lead Generation Specialist. "