Job Title

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.Responsibilities- Owns day-to-day performance of campaigns – completely accountable for tactics in market and according performance - Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth - Trains specialist and analyst level team members on more advanced programmatic buying best practices - Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities - Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization - Active point person for agency on campaign performance, optimization, and reporting. - Leading agency briefing discussions and collaborative planning meetings.Qualifications- 10 to 12 years of experience in managing programmatic campaigns for large clients - Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients - Able to communicate the value prop of programmatic media and buying and related technologies - Works with agency to develop client performance objectives and success metrics - Able to develop new ideas/techniques to showcase team value - Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.