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Job Title


Marketing Manager


Company : SoftTech Engineers Ltd


Location : Pune, Maharashtra


Created : 2025-05-16


Job Type : Full Time


Job Description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.Job Responsibilities: Plan, direct and coordinate marketing budgets in accordance with organizational goals Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in the organization’s products or services Undertake market research studies and analyze the results in order to better understand the market and customer tastes Use research to identify likely customers for a product or service and then develop a pricing strategy along with Sales that will induce them to purchase the product or service Market research, pricing, product marketing, marketing communications, advertising and public relations. analytical skills Demonstrated ability to lead and inspire a team Outstanding communication and interpersonal skills Deep understanding of changing market dynamics Should have been involved in making and executing company’s overall advertising strategy Should have driven revenue by assisting sales department in increasing sales through marketing activities and generate analytics Should be able to build the structure of the business’s marketing department Should be able to negotiate advertising contacts Should Approve marketing campaign ideas and ensure that they get executed Coordinate marketing efforts with the company’s financial and branding goals Should have Thorough knowledge of marketing principles, brand, product and service management Deep understanding of changing market dynamics Superb analytical skills Demonstrated ability to lead and coach the teamQualificationsAny Graduation, MBA in Marketing 10-15 years' experience in marketing Ability to multi-task Strong verbal, written, and organizational skills