Job Title

Job SummaryWe are looking for a strategic and execution-focused Go-to-Market Manager to lead the planning and rollout of smartphone and IoT device launches. This role will coordinate cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels.Key Responsibilities:Go-to-Market Strategy:- Develop and execute GTM plans for smartphones and IoT devices in alignment with business goals - Define target segments, pricing strategy, value proposition, and launch timelinesCross-functional Leadership:- Collaborate with product, sales, marketing, and retail, teams to ensure organized launch execution - Act as the central point of contact across functions for each product launchMarket & Competitor Analysis:- Track market trends, consumer insights, and competitor activities to inform GTM strategy. - Support pricing and positioning decisions with data-backed recommendations.Product Readiness:- Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement. - Align with product and supply teams on availability and timelines.Campaign Management:- Plan and execute launch campaigns (ATL/BTL/Digital) in collaboration with the marketing team. - Drive awareness, consideration, and sales through multi-channel outreach.Sales Enablement:- Develop sales tools, decks, product training, and FAQs for internal teams and channel partners. - Monitor sell-through and adjust tactics post-launch.Post-launch Performance Tracking:- Track KPIs including sell-in, sell-through, share, awareness, and customer feedback. - Provide insights for continuous improvement.Qualifications & Experience- Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred) - 5–8 years of experience in product marketing, category management, or GTM roles—preferably in smartphones, consumer electronics, or IoTOther Requirements:- Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices - Proven ability to manage multiple launches and cross-functional coordination - Data-driven mindset with strong analytical skills - Excellent communication, presentation, and stakeholder management skills - Experience in managing Ecommerce platform & channel marketing - Familiarity with local market