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Job Specification: Marketing ManagerLocation: Gurgaon, IndiaCompany: Protein WorldAbout UsProtein World is a leading health and wellness brand with a bold, innovative approach. As part of a group of companies spanning health, telecoms, recruitment, and construction, we are on a mission to create products and services that improve lives and resonate with diverse audiences across India, the UK, and the USA.Our focus is on understanding and empowering the middle class, particularly middle-class Indians, with products tailored to their needs and aspirations. We’re now looking for a versatile, high-energy Marketing Manager to drive our campaigns and bring our vision to life.Role OverviewWe are seeking a Marketing Manager with a strong foundation in marketing principles and the ability to deeply understand and connect with consumers. This is a versatile role, requiring someone who can adapt to diverse products—whether health, recruitment, or telecoms—and strategically target the right audience using the most effective mediums.The ideal candidate will have a high level of integrity, positivity, and optimism. They should be a proactive problem-solver, able to work across multiple markets (India, UK, USA) and adapt marketing strategies for various products and demographics.Key Responsibilities • Strategic Marketing: • Develop and execute marketing campaigns for diverse products, tailored to the Indian, UK, and USA middle-class markets. • Understand and implement core marketing principles to target specific customer groups effectively. • Identify the best marketing mediums (social media, TV, print, digital, etc.) to maximize campaign reach and effectiveness. • Consumer Insight: • Conduct market research to deeply understand customer behavior, preferences, and pain points. • Use insights to craft compelling marketing messages and strategies that resonate with target audiences. • Campaign Management: • Manage end-to-end campaigns for health, recruitment, telecoms, and other products. • Ensure consistency across all channels while tailoring strategies to specific platforms and audiences. • Adaptability and Versatility: • Switch seamlessly between different products, markets, and mediums. • Develop creative and flexible marketing solutions that suit the unique demands of each campaign. • Collaboration: • Work closely with cross-functional teams to ensure alignment between marketing efforts and overall business goals. • Partner with content creators, designers, and external agencies to deliver high-quality campaigns. • Performance Analysis: • Track and analyze campaign performance, using data to refine strategies and improve results. • Present actionable insights to stakeholders to drive decision-making.Who We’re Looking ForWe’re looking for a high-energy, high-integrity individual who embodies our values and brings the following: • Education and Experience: • A degree in marketing or a related field is essential. • 4+ years of experience in marketing, with a proven track record of successful campaigns. • Marketing Expertise: • Deep understanding of core marketing principles and how to apply them across different industries and products. • Versatility in using a range of marketing mediums (social media, digital, print, TV, etc.) to reach target audiences. • Customer-Centric Mindset: • Ability to deeply understand customer behavior and tailor campaigns to their needs and aspirations. • Experience working with middle-class demographics, particularly middle-class Indians, is a plus. • Personal Attributes: • High emotional intelligence, integrity, and a proactive, optimistic attitude. • Adaptable, creative, and versatile, with the ability to think on their feet. • Strong organizational and time-management skills to juggle multiple campaigns and deadlines.Why Join Us? • Be part of a visionary team: Work on exciting projects across diverse industries and products. • Make an impact: Create campaigns that improve lives and resonate with middle-class audiences globally. • Collaborative environment: Join a high-energy, supportive team that values creativity, integrity, and positivity. • Opportunities for growth: Develop your skills across markets, mediums, and products while making meaningful contributions.If you’re a versatile, customer-focused marketing professional with a passion for creating impactful campaigns, we’d love to hear from you!