Job Summary:To incept disruptive and pathbreaking ideas which will capture the attention of a client and win business for the agency.Calls for 10+ years of planning experience and a proven expertise in building cross platform integrated campaigns, that deliver real results in the below-the-line space. Demands the ability to leverage industry knowledge to provide key insights and strategic recommendations for a client’s Below The Line marketing thrust. Will involve extended collaboration with a larger team of strategic ideators, copywriters and artists to originate and extend positioning and messaging strategies into strategic and tactical marketing campaigns. Requires an in depth understanding of the latest trends in media and technology coupled with an ability to seamlessly weave this knowledge into the strategic interventions you propose.Key Responsibilities:1) A passion to win – for the client, for the Agency, for your team and for yourself. 2) Relevant work experience showing strong Account Planning & Strategic Ideation skills 3) References from recognized industry luminaries 4) Collaborating with a larger team of strategic ideators, copywriters and artists to originate and extend positioning and messaging strategies into strategic and tactical marketing campaignsProfile Requirements:1) Relevant work experience showing strong Account Planning & Strategic Ideation skills 2) References from recognized industry luminaries 3) Strong analytical skills 4) Ability to Think Brand 5) Great presentation and communication skills 6) Planning & Strategic Ideation 7) Ability to lead and custodian the creative process
Job Title
Director Brand Strategy