Job Title

Key Responsibilities Marketing Roadmap • Develop and execute annual and quarterly marketing plans • Define KPIs, campaign goals, and team deliverables Lead Generation & Funnel Management • Drive qualified leads through multi-channel campaigns • Run targeted outreach via LinkedIn, email, and social channels • Oversee cold outreach: emails, messaging, and calling LinkedIn & Social Media Marketing • Craft high-impact LinkedIn content • Launch paid LinkedIn ads with precise targeting • Boost audience engagement and follower growth Content & SEO Oversight • Manage content and SEO teams • Approve content calendars, keyword strategies, and blog topics • Ensure content quality, consistency, and alignment with SEO goals Website & Blog Strategy • Handle on-page and technical SEO • Maintain publishing cadence with keyword-focused blogs • Monitor SEO performance and traffic metrics Brand Positioning & Thought Leadership • Drive reviews/testimonials and guest podcast content • Support brand leaders in becoming industry thought leaders Partnerships & Co-Marketing • Develop referral systems and co-branded campaigns • Collaborate with partners and industry allies Events & Campaign Calendar • Maintain a monthly and quarterly campaign calendar • Lead execution for webinars and industry events Requirements • 5+ years in digital marketing (preferably B2B, SaaS, or D2C) • Expertise in LinkedIn marketing (both organic and paid) • Proficiency in tools like HubSpot, Mailchimp, Google Analytics, SEMrush • Strong knowledge of SEO, content, and campaign planning • Experience managing teams (SEO/content) • Excellent copywriting, communication, and analytical skills • Proactive, self-starter with a test-and-optimize mindset