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Job Title: Content Writer B2B, Mental Health & WellnessLocation: BangaloreEmployment Type: Full-TimeWorking Days: Monday to Friday (Work From Office)Note: 1st, 3rd, and 5th Saturdays Work From HomeAbout the RoleWe are seeking an experienced and empathetic Senior Content Writer with a strong background in B2B content creation, particularly within the mental health, wellness, and social equity domains. The ideal candidate will possess a deep understanding of topics such as mental health, wellness, equality, feminism, diversity, and social anxiety. This role requires a strategic thinker who can lead a small team, manage content calendars, and produce high-impact content that resonates with diverse audiences.Industry Knowledge: Familiarity with the mental health and wellness industry, including current trends and best practices.Requirements:1. Proficiency in English with strong written communication, grammar, and cultural sensitivity; regional languages are a plus.2. Demonstrated experience with diverse content formats (articles, web content, campaigns) and a strong editorial portfolio.3. Good understanding of B2B marketing, customer personas, buyer journeys, SEO strategies, and keyword integration.4. 50% B2B content creation & 50% mental health awareness content for the Inspire page.5. Proficiency in content management systems (e.g., WordPress), analytics tools (e.g., Google Analytics), and collaboration tools (e.g., Asana, Notion).6. Excellent teamwork, collaboration skills, and a proactive, structured, and conceptual approach to work.7. Ability to multitask, prioritize effectively, and adapt in a fast-paced startup environment.8. Passion for supporting social justice, equity, mental health advocacy in line with companies mission.9. Strong digital literacy with tools like Google Docs, MS Office, and Outlook, alongside keen editing skills.10. Enthusiastic about working cross-functionally to support startup growth with innovative content strategies.