Job Title

Data Analytics (Adobe Analytics)Experience Level-5 to 9 yrsSkills - Marketo, Marketing Automation, CDP (Customer Data Platform)Location- RemoteKey Responsibilities● Insight Generation: Utilise Adobe Analytics to analyse user behaviour, identify trends,and uncover key insights across Nissan’s digital channels.● Data Segmentation: Develop and manage advanced segments, calculated metrics, anddata dashboards to inform Nissan’s customer 360 and end-to-end journey reporting.● Reporting and Visualisation: Present data findings through compelling narratives,highlighting actionable insights that align with Nissan’s strategic goals.● Integration and Data Flow: Ensure seamless data flow by integrating Adobe Analyticswith Adobe Launch, Adobe Campaign data, and other third-party tools.● Best Practices and Mentorship: Promote analytics best practices across teams,fostering a data-centric culture within Nissan’s digital ecosystem.Tracking Framework Management (Adobe Launch)● Implementation and Management: Design and maintain comprehensive trackingframeworks using Adobe Launch to capture accurate data across Nissan’s digitalassets.● Data Layer Configuration: Configure data layers and event-based rules to supportanalytics tracking and performance measurement.● Tag Management: Oversee tag deployment processes, optimising data collection forscalability, performance, and compliance with data privacy regulations.● Collaboration: Work closely with developers to implement custom JavaScript and JSONfor advanced tracking needs, ensuring consistency across Nissan’s digital ecosystem.Leadership and General Responsibilities● Strategic Guidance: Lead data-driven strategy sessions, aligning analytics insights withbusiness objectives to drive measurable outcomes.● Stakeholder Engagement: Translate complex data sets into business-focused insights,effectively communicating findings to senior stakeholders.● Data Integrity: Uphold data accuracy and integrity in all analytics implementations,auditing and refining processes as needed.● Industry Awareness: Stay current with data analytics trends and Adobe ExperienceCloud advancements, championing innovative data solutions for Nissan.● Cross-Functional Collaboration: Partner with marketing, UX, and development teams tosupport data-informed decision-making across projects.CRO as a Nice-to-Have● Hypothesis Development: Support the generation of data-informed hypotheses for A/Band multivariate tests, assisting CRO efforts using Adobe Target.● Data Analysis for CRO: Provide data analysis to inform CRO strategies, focusing on keyconversion metrics and behavioural trends.Experience:● 5-7+ years in data analytics, marketing technology, or digital strategy, with a strongfocus on Adobe Analytics and Adobe Launch.● Proven track record of implementing data frameworks and delivering actionable insightswithin enterprise-level organisations.● Experience in the automotive industry or with large-scale digital platforms (preferred).Technical Skills:● Advanced proficiency in Adobe Analytics, Adobe Launch, and data integration.● Strong understanding of JavaScript, JSON, and data layer configuration for robusttracking implementations.● Familiarity with Adobe Target for CRO analysis (nice-to-have).Soft Skills:● Analytical mindset with a strategic approach to data interpretation and storytelling.● Excellent communication and presentation skills, adept at translating complex data intobusiness-focused narratives.● Strong leadership abilities with a collaborative approach to cross-functional projects.Education:● Bachelor’s degree in Data Science, Marketing Analytics, Computer Science, or a relatedfield.● Adobe Qualified: Adobe Analytics Data Analyst or Adobe Experience Platform Web SDK