Job Title

Visual DesignerAbout CradlewiseCradlewise is a San-Francisco, Bangalore and Pune based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free.The award winning Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep—just like a parent! → See how our smart crib worksWe are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture!About the Cradlewise Design TeamCradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through science-driven solutions, and it's the role of the team to humanize and create every touchpoint with empathy and support.About the RoleCradlewise is seeking a creative and passionate Full-Time Visual Designer to join our growing team. In this role, you'll be instrumental in shaping our brand's visual presence across social media platforms. You'll be responsible for creating engaging visual content that resonates with our target audience, drives brand awareness, and supports our marketing goals. If you have a strong understanding of visual communication principles, a great pulse of social media trends, and a passion for creating compelling content, we encourage you to apply!What You'll DoDevelop and Design visually engaging social media content, including graphics, animations, and short-form videos, optimized for various platforms (Instagram, Facebook, etc.).Translate marketing briefs and brand guidelines into compelling visual concepts.Stay up-to-date on the latest social media trends, best practices, and platform-specific design requirements.Collaborate with the marketing team to ensure visual consistency and brand alignment across all social channels.Contribute to the development of our social media visual identity.Monitor social media analytics to understand the impact of your designs and identify areas for improvement.Present your designs and ideas clearly and confidently.Actively participate in brainstorming sessions and contribute creative ideas.What do we offer?Paid, full-time opportunity to work in a company that is reimagining the baby industry.Freedom to ideate, experiment, lead, and execute your concepts. This role will provide you with a lot of autonomy. Your ability to propose new ideas and manage your projects proactively will be valued.Fun, inclusive, and learning oriented culture.Regular reviews to accelerate your learning and bring structure and methodology to your project.Receive guidance and gain valuable practical experience, develop skills, and grow your confidence through close collaboration and mentorship with a team of designers.Work on real-world marketing challenges, seeing your designs implemented and impacting our brand's social media presence.We invest a lot of time in you and will always be committed to your success.Other BenefitsRemote working environmentWhat we are looking forA portfolio that showcases your social media graphic design work, demonstrating your ability to create engaging and effective visuals for various platforms (Instagram, Facebook, etc.).Proficiency in creating visually appealing graphics, animations, and short-form videos optimized for social media.Solid understanding of social media trends, best practices, and platform-specific design requirements.Ability to translate marketing briefs and brand guidelines into compelling visual content.Passionate and up to date with the latest trends in social media design and technology.Willingness to keep an open mind to learn new things.A positive attitude and enthusiasm.Passion for design and simplifying complex problems.A humble team player who is a great partner to work with for cross-functional teams.Ability to learn from your mistakes and absorb feedbackGreat communication skills and comfortable with presenting your designs.Open to take feedback and iterate quickly.Knowledge of modern design tools like Figma and Adobe Suite.Basic understanding of social media analytics and how design impacts engagement.Bachelors or MA/MS degree (or higher) in Design (interaction, graphic or visual communication) or equivalent practical experience of 3 to 5 years.Selection ProcessWe will carefully scan through all the work you have submitted as part of your portfolio.Shortlisted candidates will be given a small design challenge and 3 rounds of 1-on-1 interviews.Selected candidates will be shortlisted and informed.To ApplyPlease share your resume along with a link to your portfolio. Please reach out to us if you have any questions at ashish@