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Work Description: Visual Design, Branding, Product & Packaging DesignEligibility: NIFT undergraduate students only (fashion communication, leather design, apparel design)Stipend: ₹15,000 + ₹3,000 (monthly)Location: Connaught Place, DelhiOpenings: 3Recruitment Process: Application > Resume & Portfolio Screening > Interviews > Final SelectionAbout OffigaAt , we power swag for the world’s leading companies. We make it easy to set up and scale swag programs for employees and clients with our first-in-class offerings – Offiga CRM, Redeem Pages and Swag Stores. Since our launch in 2021, we have managed swag for over 200 of the world’s leading organizations including Philips, Chili’s Grill & Bar, Times of India and many more. You will have the opportunity to work closely with the founders on our two new brands. You will own the entire journey from product development to brand strategy and execution. This role is versatile, offering exposure to various functions within a startup. It's an excellent fit for individuals considering entrepreneurship in the near future, especially in the lifestyle industry.Key Responsibilities:You'll be working directly with the founders to plan and launch our new brands in the lifestyle industryManaging the product journey, from ideation, through design and development, to launchUnderstand consumer behavior, preferences and emerging trends to conceptualize and develop innovative product ideas Develop and execute the overall brand strategy, positioning and messagingOversee the development of high-impact storytelling and content creation for various channels.Conceptualize and drive campaigns across digital, PR, influencer and social media.Develop secondary product collaterals in line with the brand aesthetic. You will get opportunities to work on brand building and campaigns focused on increasing brand value and perception.What You’ll Bring to The Table:Excellent critical thinking, analytical, execution, and communication skills are highly sought after. Exceptional creativity and a strong aesthetic inclinationPrior brand strategy marketing and operational experience is a plus, but not required. Your passion and creativity are what matter most!Basic understanding of product design methodologies and tools is essential. Ability to work independently and meet deadlines in a fast-paced environmentAdaptability and willingness to take on new challengesPerks:Ground floor opportunity with the team; shape the strategic direction of the companyGet a crash-course in how real brands are built on the groundSharp, motivated co-workers with a fun office environmentStrong emphasis on work-life balance; progressive work culture