Job Title

Brand Description:Delifrance India is a branch of the French bakery Délifrance, which has over 40 years of experience in the industry with 100 years legacy. The company brings a taste of France to countries across the world. Délifrance is proud to be part of the Grands Moulins de Paris, Vivescia Group. Thanks to this affiliation, Délifrance is able to benefit from the leading French grain cooperative group ensuring that the grain in Délifrance’s products is of the very best quality. The company is committed to promoting sustainable farming, which means Délifrance benefits from an environment driven approach to sourcing our ingredients.Delifrance has 220 stores worldwide in 20 countries.Brand website: Job description:The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.Responsibilities-:* Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.* Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website.* Managing and executing PR Campaigns for the brand.* Planning, designing and executing marketing campaigns and events.* Planning ATL, BTL and TTL marketing strategies.* Managing new product/brand listing and promotion across the internal & external channels.* Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.* Managing the social media platforms and the website of the brand.* Planning new store opening strategies.* Conducting and monitoring market research on the competitors and the F&B industry.* Create online and offline marketing contents/copywriting.Qualifications-:* Candidates from the F&B/Hotel/Restaurants industry only to apply.* Minimum 3 years of marketing experience in online and offline.* BS/BA in Marketing or a related field of study* Excellent writing and communication skills* Knowledge of HTML 5/Wordpress and web development.