Job Title

Job Title:Social Media Marketing Specialist Job Summary: We are seeking a creative and strategic Social Media Marketing Specialist to manage our company’s social media presence. You will be responsible for creating engaging content, building brand awareness, increasing community engagement, and driving online traffic through effective social media strategies across various platforms. Key Responsibilities: Develop, implement, and manage social media strategies aligned with business goals. Create and curate engaging content for platforms including Facebook, Instagram, LinkedIn, Twitter and YouTube. Schedule and publish content using social media management tools (e.g., Buffer, Hootsuite). Monitor social media channels for trends, conversations, and feedback. Engage with followers, respond to comments and messages in a timely manner. Analyse performance metrics and generate reports to assess effectiveness and ROI. Collaborate with the marketing, design, and content teams for cohesive brand messaging. Manage paid social media advertising campaigns to boost reach and conversions. Stay up-to-date with the latest social media best practices, tools, and technologies. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 4+ years of proven experience in social media marketing or a related role. Strong understanding of different social media platforms, audiences, and algorithms. Excellent writing, editing, and communication skills. Proficiency in tools like Canva, Adobe Creative Suite, and social media scheduling platforms. Analytical mindset with the ability to interpret data and adjust strategy accordingly. Creative thinking and strong attention to detail. Preferred Skills: Experience with social media ad platforms (Facebook Ads Manager, LinkedIn Ads, etc.). Basic understanding of SEO and content marketing. Video editing skills are a plus. Knowledge of influencer marketing and collaboration strategies.