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Job Title: Senior Manager - Marketing Department: Marketing Reporting To: CEO Senior Manager – Marketing Key Responsibilities (KPI-Driven) Develop & Execute Marketing Strategy Deliver 20–30% YoY growth in brand awareness and lead generation through integrated campaigns. Drive Digital Performance Marketing Manage SEO, SEM, email, and social media campaigns with a target ROI of 3x+ across channels. Lead Loyalty & Retention Programs Achieve 25%+ increase in repeat customer rate through loyalty and gift card initiatives. Manage Brand Positioning & Packaging Launch 2–3 innovative packaging/branding initiatives per year to enhance shelf impact and recall. Grow Online & Aggregator platform Sales Increase e-commerce sales (Amazon, Big Basket, etc.) by 30% YoY through targeted digital efforts for ACASA. Increase Aggregator sales (Swiggy, Zomato, Eazy Diner, etc.) by 30% YoY through targeted digital efforts for Little Italy. Oversee Campaign Performance & Reporting Track and report marketing KPIs weekly/monthly; maintain CPA/CPL benchmarks across campaigns. Lead Cross-Functional Collaboration Deliver 100% on-time campaign launches by aligning with product, design, IT, and operations teams. Manage External Partners & Vendors Improve vendor performance by 15% via SLAs, budget optimization, and co-branded campaigns. Plan & Execute Offline Customer Engagement Events Organize 6–8 events annually (e.g. Chef’s Table, Kids Pizza Making) to boost brand loyalty and footfall. Mentor & Lead the Marketing Team Improve team productivity and campaign turnaround times by 25% through structured leadership. Ideal Candidate Profile – Senior Manager, Marketing 1. Skills Strategic Planning & Execution – Develop and drive integrated marketing strategies for restaurants and D2C. Performance Marketing – Run ROI-focused digital campaigns (Google, Meta, etc.). Brand Storytelling – Craft compelling narratives that resonate across touchpoints. Team & Project Leadership – Lead, mentor, and coordinate a marketing team for timely delivery. Analytics & Reporting – Interpret campaign data and extract actionable insights. Event Management – Plan and execute in-store events to drive engagement and footfall. UX & Conversion Optimization – Improve funnels across web/app platforms. Vendor & Platform Management – Manage agency, influencer, and marketplace relationships. Content Strategy – Drive consistent and on-brand content across web, social, and offline. 2. Knowledge Restaurant & F&B Marketing – Trends, customer preferences, seasonality. D2C Ecosystem – E-commerce platforms, logistics, pricing strategies. CRM & Retention – Loyalty programs, repeat business drivers, database marketing. Digital Tools – Proficiency in Google Analytics, Ads Manager, Mailchimp, etc. Local Marketing Tactics – Tailored strategies for different restaurant locations. Packaging & Brand Identity – Consumer-first product presentation. Compliance & Promotions – Knowledge of food advertising guidelines and pricing rules.