Job Title

Exp - 10+ yearsCTC - 17 LpaIndustry preference - Retail / Furnishing / ManufacturingJob Description:1. Strengthen the brand presence company in the Indian market through various ATL,BTL & trade promotion activities2. Develop multi-channel marketing initiatives to support business objectives.3. Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections4. Cultivate & build consumer fan base through consistent digital marketing activities viaFB, YouTube, Pintrest & other social media plug-ins5. Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins6. Campaigns for promoting the exclusive brand outlets as the destination for thelatest in home furnishings.7. Packaging development and design aesthetics ,8. Create & Drive consumer handles to increase category engagement & henceconversions9. Responsible for developing , implementing and sustaining a Brand and Communicationsstrategy to achieve the objectives of the Brand and make it one of the Top 50 Brands inthe country.10. Interacting with advertising/media agencies, providing the brief, evaluating &implementing the 360 degree creative, planning and media strategy11. Ideating creative routes for newly launched products/services and conceptualizing endto end execution12. Event / Exhibition management, strategic and tactical campaign deployment.13. Initiating and conducting relevant research through research agencies14. Identifying market niches and launching new products to satisfy the niche15. To manage corporate identity, electronic communications, internal communications,corporate events program, publications and other marketing materials.16. Develop and implement internal and external communications programs includingbetter negotiations with vendors for cost effectiveness.juhi@9302207707