Job Title

Continental Hospitals, Gachibowli, HyderabadContinental Hospital is a JCI and NABH accredited facility offering multi-specialty, tertiary, and quaternary care services with more than 56 specialties, the healthcare institution is spread across 18 floors (1.4 million sq. ft), located in the IT and Financial District of Hyderabad, Gachibowli.Continental Hospitals was founded by Dr Guru N Reddy in April 2013 to redefine healthcare in India by providing quality patient care with integrity, transparency, a collaborative approach, and evidence-based medicineContinental Hospitals, India’s first LEED qualified super specialty hospital is built on international standards and is designed to enhance the healing spaces with natural ventilation, safety, and privacy. The hospital has incorporated the safest standards in the world including fire, water resources, sanitation, and internal transportation systems.Continental Hospitals has a special health check lounge and a dedicated area for international patients, state-of-the-art facilities and medical equipment, as well as the latest communication and information technology.Key specialties include Gastroenterology, Oncology, Orthopedics, Neuroscience, Cardiology, and Multi-organ Transplants. Our proactive team of highly experienced doctors, nurses, and staff ensures that we deliver the highest standard of personalized care to our patients at all times.Job Title:Brand Manager / Sr. Manager / AGM – BrandingDepartment:Marketing & CommunicationsLocation:Financial Distt, HyderabadRole Summary:We are seeking a seasoned and strategic branding professional to lead and elevate the brand presence of our multispecialty hospital. The ideal candidate will have a minimum of 10 years of proven experience in brand management within the healthcare or hospital industry. You will be responsible for creating, implementing, and managing brand strategies that drive awareness, patient engagement, and loyalty across all touchpoints.Key Responsibilities:Brand Strategy & Positioning:Develop and implement comprehensive brand strategies aligned with the hospital's vision and growth plans.Integrated Marketing Campaigns:Plan and execute multi-channel marketing campaigns (print, digital, OOH, TV/radio, PR) to enhance brand visibility and drive patient footfall.Patient-Centric Communication:Ensure all brand messaging resonates with target patient groups and reflects empathy, trust, and excellence in healthcare.Digital & Social Media Branding:Oversee digital brand presence including website branding, social media strategy, SEO/SEM initiatives, and online reputation management.Internal Brand Alignment:Collaborate with internal stakeholders (clinical, operations, HR) to ensure consistent brand messaging across patient and employee experiences.Performance Analytics:Monitor, measure, and report on campaign performance and brand health metrics; optimize strategies based on insights.Agency & Vendor Management:Manage relationships with creative, media, and PR agencies to ensure delivery of high-impact branding solutions.Crisis Communication:Develop and support communication strategy during sensitive issues or emergencies to protect brand integrity.New Initiatives:Support branding of new service lines, departments, and hospital expansions or acquisitions.Required Qualifications & Experience:Minimum 10 years of relevant experience in brand management, preferably in healthcare or hospital networks.Proven track record of building and executing successful branding campaigns.Strong knowledge of patient behavior, healthcare trends, and regional market dynamics.Experience managing creative and media agencies.Excellent communication, leadership, and stakeholder management skills.MBA in Marketing/Communications or a related field preferred.Key Competencies:Strategic thinking with execution focusEmotional intelligence and empathy in communicationCreativity and brand storytelling abilityAnalytical mindset with familiarity in data-driven marketingLeadership and team collaboration