Job Title

KRA: Modern Trade Department: Modern TradeDesignation: Business Manager – Modern TradeLocation: All locations (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad, Kerala)Key Responsibility Areas (KRAs)Retail Channel Development & ExpansionIdentify and onboard the right set of modern trade retail chains and outlets to showcase the company’s mobile accessories product portfolio.Evaluate retail partners based on strategic fit, location reach, and potential for scale.Product Placement & Sell-Out ManagementEnsure optimal product listing, strategic marketing promotions, and execution to drive strong sell-outs from modern trade channels.Monitor sales velocity and stock rotation at store level.Category & Market IntelligenceBuild deep understanding of mobile accessories categories, consumer preferences, and technology trends.Lead dissemination of category insights to retail staff and key stakeholders for effective on-ground execution.Distribution ExpansionDrive distribution of products across new modern trade channels and regions to increase market penetration.Strategically expand into untapped territories to maximize visibility and sales.Retailer Engagement & Commercial NegotiationLead commercial negotiations with retail partners to ensure favorable terms, visibility, and promotional support.Ensure strong brand presence and compliance with planograms across all key accounts.Collaboration with Internal Teams for Campaign ExecutionWork closely with marketing and product teams to design and implement in-store campaigns and promotions.Leverage insights from store-level execution to enhance future initiatives and engagement.Qualifications & ExperienceEducation: MBA Experience: 8-10 years of experience, with at least 5 years in Modern Trade, preferably in mobile accessories, consumer electronics, or home appliances