Job Title: Head of Marketing Location: Remote Industry Preference: IT Service Companies onlyAbout the Role: We are seeking an experienced and strategic Head of Marketing to lead our marketing initiatives, drive brand growth, and generate demand. The ideal candidate will have a strong background in IT marketing, exceptional leadership skills, and a data-driven approach to decision-making. Key Responsibilities: Develop and execute a comprehensive marketing strategy aligned with business objectives. Lead demand generation, digital marketing, and brand positioning efforts to enhance market presence. Oversee content marketing, SEO, SEM, social media, and email marketing campaigns. Manage and optimize marketing budgets to maximize ROI. Work closely with the sales team to generate high-quality leads and improve conversion rates. Analyze market trends, competitor activities, and customer behavior to refine marketing strategies. Drive marketing automation and CRM initiatives to enhance customer engagement. Build and mentor a high-performing marketing team. Collaborate with product, sales, and leadership teams to ensure brand consistency and alignment. Key Requirements: Experience: 15+ years in marketing, with at least 5 years in a leadership role within an IT company. Expertise: Strong background in digital marketing, performance marketing, and demand generation. Industry Knowledge: Experience in IT services, SaaS, or tech-driven businesses is preferred. Skills: Proven ability to develop data-driven marketing strategies and execute them successfully. Leadership: Strong people management and team-building skills. Education: MBA/PGDM in Marketing or a related field is preferred.
Job Title
Head of Marketing