Job Title: Sales Development Representative Location: Remote (Preferred: India-based candidates familiar with US markets) Industry: Out-of-Home (OOH) Advertising / Creative Marketing Employment Type: Full-Time Experience: 2–4 years (Budget depending on experience and capability)About UsWe are a US-focused startup in the Out-of-Home (OOH) advertising space, aiming to creatively disrupt how brands reach their audiences beyond digital platforms. Our vision is to work closely with performance and brand marketers across B2B & B2C organizations, helping them understand and leverage the power of OOH.We're looking for a proactive, persuasive, and strategic Sales Development Representative (SDR) who can help us build a strong sales pipeline, generate qualified leads, and establish relationships with marketing decision-makers across B2B and B2C brands in the U.S. market.Key ResponsibilitiesBrand Positioning & AwarenessDevelop and execute a social media strategy to position the startup as a go-to brand for OOH marketing in the US.Build and maintain a content calendar with engaging posts highlighting OOH creativity and success stories.Lead Generation & ICP TargetingIdentify the Ideal Customer Profile (ICP) – brand/marketing heads, performance marketers, media buyers.Engage them via personalized LinkedIn messaging, posts, and other outreach tactics.Content Creation & Campaign ManagementCreate visually engaging content (in partnership with a designer if needed) that resonates with marketers especially in creative formats (GIFs, carousels, video snippets, UGC).Plan and post content that inspires curiosity about OOH and drives conversation.Develop storytelling around how unknown brands have scaled using OOH strategies.Community Building & EngagementMonitor and grow social media platforms (LinkedIn, Instagram, Twitter/X, TikTok).Initiate meaningful interactions with prospects via comments, shares, and DMs.Invite and nurture a marketing-focused audience to follow and engage with our page.Marketing Research & DiscoveryResearch trends, platforms, and engagement patterns to refine content strategy.Explore conferences and events attended by marketing leaders and position the brand accordingly.Email Marketing & Trust BuildingAssist in creating short email campaigns and newsletters to initiate conversations and build brand credibility.Metrics & ReportingTrack performance metrics, post engagement, and lead conversions.Adjust strategies based on analytics for continuous growth.Ideal Candidate:2–4 years of experience in outbound sales, lead generation, or business development (preferably in B2B/B2C environments or the startup ecosystem)Passionate about creative mediums like OOH, storytelling, and community building.Experience with LinkedIn marketing, outreach and lead generation.Understanding of email marketing tools, CRM, and basic automation is a plus.Excellent copywriting skills and visual sense to ensure brand voice resonates creatively.Self-starter who is experimental, iterative, and data-driven.CompensationBudget: Flexible based on experience and skills.Open to both full-time hires and freelance-to-hire models.Why Join Us?Be an early team member at a high-potential startup with a creative vision.Shape the digital voice of a brand bringing innovation to a traditional industry.Work directly with founders and US clients to craft campaigns that matter.To Apply: Send your resume and 2–3 samples of your past work (posts, campaigns, content calendars, or results) to recruiter@
Job Title
Sales Development Representative