Job Title

Job Overview:We are seeking experienced and result-driven SEM Executives to join our dynamic digital marketing team. As a mid-senior level executive, you will be responsible for developing, implementing, and optimizing search engine marketing campaigns across multiple platforms. You will collaborate closely with cross-functional teams to drive traffic, increase brand visibility, and maximize ROI through paid search strategies.Key Responsibilities:Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.Ad Creation: Write compelling ad copy and test variations for better performance.Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.Qualifications:Experience: 1-2 years of experience in SEM and paid search campaigns management.Technical Skills: Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.What We Offer:Competitive salary and performance-based bonuses.Opportunities for professional development and career growth.Collaborative and innovative work environment.