Job Title

Advertising ManagerLocation: RemoteJob Type: Full-TimeAbout the Role:We are looking for an experienced and results-driven Advertising Manager to lead our digital advertising efforts across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping). This role is crucial in driving brand awareness, lead generation, conversions, and maximizing return on ad spend (ROAS).Key Responsibilities:Develop, execute, and optimize paid advertising campaigns on Meta and Google Ads platforms.Monitor campaign performance and provide actionable insights to improve effectiveness.Conduct A/B testing and data-driven decision-making to refine targeting and messaging.Collaborate closely with creative, content, and product teams to develop high-performing ad creatives.Stay updated on platform trends, algorithm changes, and industry best practices.Manage budgets effectively to ensure maximum ROI.Generate detailed reports and analytics to track KPIs and improve strategy.Qualifications:Proven experience in managing and optimizing paid ad campaigns on Meta and Google Ads.Strong analytical skills with the ability to interpret data and adjust strategies accordingly.Expertise in audience targeting, keyword research, and bid strategy.Experience working cross-functionally with creative, content, and product teams.Up-to-date knowledge of digital advertising trends, tools, and best practices.Ability to work in a fast-paced environment and meet performance goals.Preferred Skills:Experience with third-party tools like Google Analytics, Tag Manager, and ad-tracking solutions.Knowledge of conversion rate optimization (CRO) strategies.Certifications in Google Ads or Meta advertising are a plus.