About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.Learn more at: summary: Job Title:Business Planning Lead - Influencer Marketing and Celeb Endorsement Location:Mumbai/Bangalore/Gurgaon Total experience:8-10 YearsRole Overview: We are seeking aseasoned strategic leaderto head thePlanning Verticalwithin our Influencer Marketing practice. This is a pivotal role that combines deep market insight, platform expertise, and people leadership to create impactful, data-driven, and culturally relevant influencer strategies. The ideal candidate will bring a strong understanding of the influencer ecosystem across platforms and categories, along with the ability to partner with cross-functional stakeholders and clients.Key Responsibilities:Strategic Leadership Lead the overall strategic direction for influencer marketing across multiple categories and platforms. Stay ahead of emerging trends, creator behaviours, and platform innovations to ensure forward-looking strategies. Manage, train, and inspire a growing team of planners—fostering a culture of curiosity, accountability, and innovation within the influencer practice.Category Intelligence Analyse and decode influencer dynamics across different industry sectors. Define the role of influencers by category and develop tailored strategies that align with specific consumer and brand needs.Program Design & Budget Planning Build scalable and integrated influencer programs across a range of budgets — from high-impact celebrity campaigns to micro-influencer activations. Ensure optimal media planning and influencer mix based on campaign objectives.Performance Measurement Develop frameworks for influencer performance evaluation, campaign KPIs, and ROI metrics. Drive data-backed optimizations to continually improve outcomes and client satisfaction.Cross-Functional Collaboration Work in close alignment with the Growth & Strategy Lead and other internal teams to translate strategic vision into actionable plans. Ensure seamless coordination between planning, creative, execution, and analytics teams.Client & Stakeholder Partnership Act as a strategic advisor to clients, offering actionable insights and guidance. Represent the influencer practice in client meetings, pitches, and strategy reviews, positioning the agency as a trusted partner.Key Qualifications: 8-10 years of experience in influencer marketing, and/or talent management roles. Proven ability to craft and lead end-to-end influencer campaigns across various industries. Deep knowledge of influencer platforms and tools for measurement and analysis. Strong analytical thinking with the ability to connect cultural trends to brand strategies. Excellent communication, presentation, and stakeholder management skills. Ability to balance creativity with business impact and performance metrics.
Job Title
Business Planning Lead - Influencer Marketing and Celeb Endorsement