Job Title

Job Title:Social Media Marketing Specialist Location:New Delhi Job Type:Full-Time Experience:1–3 years preferred Salary:As per industry standardsJob Summary:We are seeking a dynamic and creativeSocial Media Marketing Specialistto join our marketing team. The ideal candidate will be responsible for managing all social media platforms, creating engaging content, and executing paid ad campaigns onFacebook, Instagram, and Google Ads . You should be data-driven, up-to-date with current social media trends, and able to grow brand presence and drive leads/sales through strategic campaigns.Key Responsibilities:Manage and grow company social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) Create and schedule engaging content, including posts, stories, reels, and short videos Plan and execute paid ad campaigns onFacebook Ads ManagerandGoogle Ads Monitor campaign performance and optimize for ROI, CTR, and conversions Perform A/B testing on creatives and ad copies Analyze data and prepare weekly/monthly performance reports Stay updated with the latest digital marketing trends and best practices Collaborate with design and content teams to produce creative assets Engage with online community and respond to queries/messages in a timely mannerRequirements:Proven experience as a Social Media Marketer or Digital Marketing Executive Hands-on experience withFacebook Business ManagerandGoogle Ads Strong knowledge of content creation, performance tracking, and analytics Good understanding of SEO, SEM, and online marketing strategies Excellent written and verbal communication skills Familiarity with tools like Canva, Hootsuite, Buffer, Google Analytics , etc. Creative thinking and problem-solving skills Bachelor's degree in Marketing, Communications, or related field preferredPreferred Skills (Not Mandatory):Video editing skills for reels and short-form content Experience with e-commerce or B2C marketing Knowledge of WhatsApp marketing, SMS campaigns, and email marketing tools