Job Title

Key purpose of the role:This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.Responsibilities:1. Rural marketing strategy2. Brand Building and Activations3. Seasonal Campaigns4. Community Engagement5. Content Creation6. Local Market InsideWhat Key Tasks will be involved?Rural Marketing Strategy:- Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural marketsBrand Building and Activations: -- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams - Collaborate with creative agencies to develop compelling advertising materials and promotional content - Deploy rural marketing agencies to implement rural marketing plans - Develop local partnerships for local activation / PR / communication - Capture and develop engaging user generated content to accentuate digital marketing - Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships - Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs - Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teamsSeasonal Campaigns: -- Crop wise, region wise marketing campaigns to source raw materials - Engaging and activating existing subscriber base of biomass processors and rural entities - Deploying farmer communication channels - On-boarding customer camps and roadshows - Short videos for educating, training and hand holding in App usage - Upselling of value added services like Verification, Delivery and Finance services CommunityEngagement: -- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns - Organize community outreach programs, workshops, and events to raise awareness - Manage branding initiatives that resonate with rural communities - Collaborate with government agencies, NGOs, and other relevant organizations to align marketing effortsOpportunity:Opportunity to work with a fast growing company in a priority bio energy sector Closely work with senior leadership team Opportunity to build rural marketing functional vertical from scratch. Work with a highly engaged & motivated team