About: RemoteAbout Kernel:At Kernel, our vision is to redefine the restaking and decentralized finance landscape by building an interconnected ecosystem that seamlessly bridges security, liquidity, and rewards. By empowering stakers, developers, and protocols, Kernel strives to be the backbone of decentralized economic security on the BNB Chain and beyond.With an unwavering commitment to innovation, we aim to capture emerging opportunities in the $100B+ market of liquid restaking, tokenized CeDeFi, and real-world assets (RWAs). Our journey has only begun, and we’re excited to share how we’ll achieve this vision with a clear and actionable roadmap.Kernel Dao is leading the restaking revolution with three key products - Kelp LRT, Kernel, and Gain. Unified by $KERNEL governance token.Our Vision:The Kernel ecosystem is built around three core pillars:Restaking Infrastructure: Offering a robust, secure, and scalable foundation for restaking across major L1 chains.Liquid Restaking Tokens (LRT): Providing flexible and composable liquid restaking solutions for Ethereum and other assets.Tokenized Yields: Bridging DeFi, CeFi, and traditional finance through innovative yield tokenization, unlocking new financial possibilities.Kernel ecosystem has already garnered $2.2B+ in TVL across its expanding ecosystem, showcasing its robust growth and value proposition. With support for high-impact tokens like BNBx, SolvBTC, SlisBNB, asBNB and more, Kernel offers unparalleled opportunities for users to maximize returns on their staked assets.Role Overview:We are seeking for a sharp, self-driven Graphic & Multimedia Design Lead to define and execute the visual identity of our ecosystem — Gain, Kelp, and Kernel. This is a high-ownership, individual contributor role for someone who lives and breathes design, understands Web3 visual culture, and can translate complex concepts into world-class visuals — across static, motion, and product design.Key Responsibilities:Own and execute the visual language of KernelDAO and its products across all touchpoints — from social media and motion graphics to UI and merchDesign graphics, illustrations, and campaign assets tailored for Web3-native audiencesBuild and maintain brand systems and design guidelines that scale across ecosystem needsLead the development of logos, icons, typography, and illustrations that express our unique narrativeSupport web/product teams with UI components, iconography, and art directionCraft visuals for airdrops, ecosystem updates, explainers, and launchesUse AI tools (e.g., Midjourney, Runway, Figma AI, etc.) to enhance speed, creativity, and consistencyWork on motion graphics, video snippets, memes, and GIFs to drive community engagementDesign for physical formats as well — merch, event booths, stickers, print assetsEnsure tight alignment with KernelDAO’s evolving brand voice and visual trends in cryptoQualifications:3–6 years of experience in graphic, brand, or multimedia designMastery of Adobe Creative Suite, especially Illustrator and PhotoshopStrong experience with AI-assisted creative tools (Midjourney, Runway, etc.)Demonstrated ability to build and evolve a cohesive visual systemDeep understanding of Web3/crypto aesthetics and community cultureSkilled in illustration, typography, motion graphics, and campaign designExperience designing across digital and physical formatsBasic video editing and animation skills (After Effects, CapCut, Premiere, or similar)Must be fully dedicated to KernelDAO — no parallel roles or engagementsMust provide a portfolio of past work demonstrating design range and craftGood to have skills:Prior experience in finance, DeFi, or infrastructure projectsBackground in creating brand systems for startups or crypto protocolsExposure to UI/UX design systems or Figma component libraries
Job Title
Lead Graphic Designer