Job Title

Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.Primary ResponsibilitiesEffective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete processFacilitating collection, harmonization and warehousing of campaign performance data from various sources and stakeholders, and organization of data into insightful dashboardsAnalyzing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performanceCoordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualization to productionProviding inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targetingCreating and maintaining relationships with clients, advertising partners and publishersBuilding systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processesRecruiting, orienting, and training team members Qualities we are looking forOpen-minded, curious, and a strong problem solverStrong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimizationStrong written, communication and presentation skillsAbility to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordinationDemonstrable success in managing marketing campaignsAbility to conceptualize ad campaignsProficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.A self-starter mentality, a strong sense of ownership, and an appetite for learningEducational Qualifications and Work ExperienceBachelor’s or master’s degree in engineering, statistics, marketing or a related field from a leading Indian/International education institutionRelevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organizationCredible record of operating at a team management level