Job Title

Job Summary:We are looking for a creative and data-driven Digital Marketing Specialist to develop, execute, and optimize digital campaigns across various online platforms. The ideal candidate will have hands-on experience in SEO, PPC, email marketing, social media, and content marketing, with a strong ability to analyze performance metrics and deliver results.Key Responsibilities:Plan, implement, and manage digital marketing campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, etc.)Optimize SEO/SEM strategies to improve search engine rankings and increase organic trafficManage website content and landing pages using CMS platforms (e.g., WordPress, Shopify)Execute and monitor email marketing campaigns (Mailchimp, HubSpot, etc.)Analyze digital data to measure performance and provide insights for improvementDevelop engaging content for blogs, newsletters, and social media postsCollaborate with design and content teams to create compelling marketing materialsTrack KPIs and prepare reports using tools like Google Analytics, Google Data Studio, etc.Stay updated on the latest digital marketing trends, tools, and best practicesRequired Skills & Qualifications:Bachelor’s degree in Marketing, Digital Media, Communications, or a related fieldStrong knowledge of SEO, SEM, Google Ads, Facebook Ads, and other PPC platformsProficiency with marketing tools like Google Analytics, Google Search Console, SEMrush, HubSpot, or similarSolid understanding of content marketing, social media, and email automationExcellent written and verbal communication skillsAbility to work independently and in a fast-paced environment