Job Title

Role OverviewAssetPlus is seeking a data-driven and analytical Senior Marketing Manager to lead our performance marketing team. We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence. If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply.Key Responsibilities1. Analytics & Data-Driven Decision Making- Develop a data-first marketing approach, tracking performance across PPC, & marketing automations - Set up and manage dashboards and reporting for real-time campaign insights and decision-making - Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging2. Performance Marketing & Acquisition (PPC - Digital & Offline - Regional)- Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc - Optimize campaigns to drive quality lead generation for sign-ups and engagement - Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition. - Track and analyze key acquisition KPIs, optimizing for CAC and ROAS3. Marketing Automation & CRM- Design and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand. - Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention. - Work with cross functional teams to enhance marketing funnel automation and attribution.Who You Are- 8-10 years of digital marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups - Hands-on experience with PPC & marketing automations - Strong analytical mindset – ability to track and optimize campaign performance - Proven experience in scaling acquisition channels - Excellent communication, collaboration, and leadership skillsLocation:Chennai (Work from Office)Compensation:The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)Why Join Us?- Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry. - Collaborate with Brilliant Minds: Work alongside a talented and passionate team. - Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.