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Job Title: CRM & Salesforce Marketing Cloud (SFMC) ManagerLocation: BangaloreAbout the Role:We’re looking for a highly skilled CRM & SFMC Manager to drive audience engagement and activation. This role will be pivotal in executing localized CRM strategies, optimizing customer journeys, and ensuring data-driven decision-making through Salesforce Marketing Cloud (SFMC). If you’re a CRM expert with a passion for audience segmentation and automation, we want to hear from you.Key Responsibilities:- Develop and execute a robust CRM strategy using Salesforce Marketing Cloud (SFMC), including email and mobile campaigns. - Build and optimize audience segmentation, ensuring hyper-targeted communication. - Design and implement customer journeys and automated workflows within SFMC. - Create high-quality email templates and campaign assets in collaboration with content teams. - Conduct in-depth data analysis and insights reporting to refine strategy and maximize engagement. - Ensure seamless integration of lead generation and subscriber acquisition with SFMC. - Maintain real-time performance tracking and reporting, ensuring quick resolutions to any CRM or lead generation issues.What We’re Looking For:- 3-5+ years experience in CRM, email marketing, or digital marketing roles. - Expertise in Salesforce Marketing Cloud (SFMC) – including journey building, automation, and analytics. - Strong knowledge of audience segmentation and personalization strategies. - Experience in lead generation campaigns and subscriber management. - Ability to analyze customer behaviors and trends, translating them into high-impact CRM strategies. - Strong problem-solving skills with a proactive approach to issue resolution. - Previous experience in the beverage, hospitality, or FMCG industries is a plus.Why Join Us?- Work with a global brand and directly impact audience engagement. - Be at the forefront of CRM innovation. - Collaborate with a dynamic team in a fast-paced, creative environment. - Competitive salary, benefits, and career growth opportunities.How to Apply:If you're ready to take on this exciting challenge, apply now with your resume and a brief cover letter highlighting your experience with CRM, audience segmentation, and SFMC.