Job Title

About Amber ( is a global leader in student accommodations, streamlining the process for students to find and book full-time accommodations near their universities. With over 1M+ units listed across 250+ cities in 6 countries, amber is on a rapid growth trajectory, aiming for $2B in annual gross bookings value by 2024.Following a significant $21M funding round led by Gaja Capital, amber is poised to revolutionize student housing experiences.About the roleWe are looking for a Performance Marketing specialist who will be a part of the growthteam. Excellent digital marketing skills and the ability to think creatively is a must for thisrole, as creating and optimizing high-performing ads and its measurement will be a keyresponsibility. The right candidate will be self-motivated and always go the extra mile todeliver.Key responsibilities Responsible for managing Google, Facebook & Instagram channels for performancemarketing Create, execute and optimize campaigns end-to-end on various channels tomaximize ROAS Innovate, come up with new campaign ideas and share it with other team members Work with the design and content teams to develop best-in-class marketingcampaigns optimized for new user acquisition & conversion, relevance, andcustomer preferences. Work closely with the team leads to create & drive strategy with the rightprioritization of initiatives to deliver the highest returns on performance marketingspends Continuously track and measure campaign level, ad-set level, and ad levelperformance and come up with actionable insights Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis andprepare performance reports Acquire insights in online marketing trends in the industry, best practices, and keepstrategies up-to-date Collaborate with internal stakeholders on campaign production schedules, modifyactivity and notify stakeholders of relevant outcomes, fluctuations, and plans.Hard skills we are looking for Previous experience of running Google and Facebook ads extensively Managed marketing budgets to the tune of 1cr/month or more At least 2 years of experience in Performance Marketing Have run ads on lookalike audiences, custom audiences, and interest-basedaudiencesSoft skills we are looking for High Ownership (taking complete responsibility for the growth via the respectivechannels) Ability to multi-task, work in a fast-paced start-up environment, and get-things-done Creative outlook and an eye for detail Super Iterative (being able to do 1000s of experiments) Excellent analytical skills User Empathy (knows the pulse of the user)What will you get from Amber Fast-paced growth (can skip intermediate levels) Total freedom and authority (everything under you, just get the job done!)