Job Title

Sahyadri Farmers Producer Co. Ltd. is one of India’s leading farmer-owned organizations, dedicated to transforming agriculture through innovation, sustainability, and empowerment of farmers. With our emerging Agri-Inputs division, we are expanding our footprint across Maharashtra and are looking for passionate professionals to join us on this journeyBusiness Manager / Regional Sales Manager/Area Sales Manager – Agri-Inputs DivisionFunction: Sales & DistributionReports To: Business Head Agri Inputs DivisionLocation: State-level operations (Headquartered within the state, with regular travel across regions)Responsibilities1. Brand Promotion & Product Launches- Drive the promotion of existing agri-input brands (seeds, fertilizers, crop protection, etc.) in the assigned region. - Lead the successful introduction of new products through strategic planning, field demonstrations, and dealer engagement.2. Sales Planning & Budget Management- Analyse budgets and prepare annual sales and marketing plans aligned with organizational goals. - Plan and monitor sales expenditures to ensure effective cost management. - Ensure the team meets or exceeds monthly, quarterly, and annual sales targets.3. Market Research & Strategic Planning- Conduct in-depth market research to understand consumer behaviour, cropping patterns, and input consumption trends. - Identify emerging market opportunities and contribute to product positioning strategies. - Recommend region-specific marketing and promotional plans to achieve business growth.4. Market Intelligence & Data Analysis- Collect and analyze data related to crop acreages, market potential, company market share, and cropping calendars. - Utilize data to guide product segmentation, positioning, and forecasting. - Maintain competitor intelligence and suggest counter-strategies.5. Sales Forecasting & Performance Monitoring- Manage the timely preparation and submission of territory-wise and dealer-wise sales forecasts and reports. - Conduct monthly review meetings with ASMs/TMs to assess market feedback, progress, and future sales projections. - Finalize monthly sales targets in collaboration with the field team.6. Channel Management & Dealer Development- Expand and strengthen the dealer/distributor network across the region. - Ensure strong relationships and regular communication with channel partners. - Monitor dealer performance, ensure timely stock replenishment, and resolve issues proactively.7. Operational Excellence- Ensure efficient execution of sales operations, including logistics, inventory, warehousing, collections, and CRM. - Adhere to company guidelines regarding timelines, quality standards, cost controls, and quantity targets.8. Team Leadership & Capability Building- Lead, train, and manage the sales and marketing team to achieve business objectives. - Organize regular training sessions to enhance product knowledge, selling skills, and market responsiveness. - Foster a collaborative, performance-driven work culture with clear role clarity and accountability. - Design and execute farmer outreach programs including field days, product demos, farmer meetings, and training sessions. - Collaborate with the marketing team to roll out campaigns, promotions, and branding activities in rural markets. - Drive awareness and adoption of agri-inputs through effective on-ground interventions.9. Reporting & MIS- Submit all required sales, inventory, and market intelligence reports in a timely and accurate manner. - Present actionable insights and recommendations based on field data and market dynamics.10. Self-Development & Stakeholder Engagement- Proactively develop managerial, leadership, and networking skills. - Build strong relationships with key stakeholders, including FPOs, agri-dealers, institutional buyers, and farmer communities.Desired candidate -- Educational Qualification: - B.Sc. (Agri) / M.Sc. (Agri) / MBA (Agri-Business Management or General MBA) - Experience: - 5 to 7 years in Agri-inputs sales or rural marketing - Minimum 2–3 years in a team leadership or managerial role - Prior experience in managing multi-district territories is an advantage - Key Skills & Competencies: - In-depth knowledge of regional cropping patterns and agri-input usage - Strong leadership, communication, and team-building skills - Proficiency in budgeting, forecasting, and data-driven decision-making - Ability to travel extensively and manage rural field operations - High level of self-motivation, accountability, and farmer-centric mindset