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Role OverviewInstructional Designer, Pay: 30LPA (12 Base), Remote (US hours), 5 days/weekAbout UsWe’re an AI agentic course learning startup with roots in San Francisco and Toronto, on a mission to revolutionize how people LEARN. Our AI-driven platform doesn’t just teach—it interacts, engages, and boosts retention 10x. We're backed by top-tier investors and built by a powerhouse team from IIT, Microsoft, Amazon, Bain, and Goldman Sachs.We’re growing fast—and looking for a bold, creative Content Strategist to help us create engaging learning courses for our customers, craft unforgettable experiences for learners around the world.What We’re Looking For1–3 years of experience in content strategy, content marketing, or instructional content design.You can write like a human, strategize like a marketer, and think like a teacher. Whether it’s crafting AI scripts, landing pages, or learning journeys—you know how to shape words into impact.Strong understanding of Edtech, B2B SaaS, AI. Ideally have worked in early stage product startups.A portfolio that includes top tech startups, course content, marketing copy, or storytelling work that makes us stop and say whoa.Willingness to roll up your sleeves and do the hard stuff—from reviewing AI-generated transcripts line-by-line to cutting down awkward pauses in content or checking if subtitles match the audio.You’re not above grunt work. Content excellence doesn’t happen in Google Docs alone—you’ll dig into course timelines, fix errors, run through endless quality checks, and occasionally do manual tasks that others avoid. If something’s broken, you fix it.Able to work between 9 AM – 7 PM EST (Monday to Friday).Must be based in India for this remote role.What You’ll DoDesign the Learning Experience: Collaborate with AI engineers and instructional designers to shape the structure, tone, and flow of our interactive AI courses.Craft Compelling Narratives: Write sharp, engaging copy for AI scripts, web pages, course intros, emails, and anything else our users will read or hear.Scrub, Verify, Polish: Watch every course like a user would. Flag mismatched subtitles, voice glitches, visual glitches, or awkward pacing—and fix them.Build Systems: Develop templates, tone guides, and editorial systems that help our growing content team scale fast while staying consistent.Test & Iterate: Analyze what works, what doesn’t, and be relentless about improving learner engagement and clarity.Wear Many Hats: Jump between storytelling, editing, content QA, and brainstorming. You’ll work with designers, engineers, product leads, and leadership—often all in one day.Who You AreA strategic thinker who sees the big picture but sweats the small stuff.A perfectionist when it comes to punctuation, pacing, and getting a sentence just right.A builder, excited to shape the voice and style of a fast-growing startup.A gritty executor—willing to do the tedious, unglamorous parts of content work to make the product shine.A self-starter who doesn’t wait to be told what to do—you pitch, test, fix, and ship.A low-ego team player who believes nothing is “beneath them.”Our Culture & ValuesCustomer Obsession: Content must serve, inform, and delight our users.Be an Owner: Take pride in what you create—every word, every second of video matters.Superpumped: High energy, high agency. We're solving real problems with heart.Bias Toward Output: Done is better than perfect. Test, learn, iterate. Then do it again.Nothing But Excellence: Whether it's a script or a subtitle—make it world-class.Perks & BenefitsCompetitive Pay: Base pay + ESOPs + monthly performance bonuses tied to content growth and quality.Work-Life Balance: Health benefits, gym memberships, generous vacations, birthday vouchers.Career Growth: Dive into AI/LLMs, pick up editing skills, scale your instructional design chops.Creative Freedom: You’ll be one of our first content hires—your fingerprints will be on the brand, product, and learner experience.If you’re a creative powerhouse who’s just as excited to write strategy docs as you are to trim awkward silences or verify 50 subtitles line-by-line, we’d love to hear from you!