OLIVER+ is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.ROLE: GenAI Creative DirectorLOCATION: IndiaAwareness of GenAI technology has exploded over the last 12 months - and with it, a whole new world has opened up for creators in advertising. We’re seeking a GenAI Creative Director to lead the charge in creating high-quality, high-performing ads for both enterprise clients and small businesses. As a GenAI Creative Director, you will need to master the latest GenAI models to uncover insights, write compelling copy, generate and edit photos and videos, and ultimately produce advertisements that capture attention and drive conversions. In addition, the science of advertising is becoming increasingly important. Clients expect quick turnarounds and measurable results. Leveraging data, predictive analytics, and streamlined processes will be crucial in consistently meeting these expectations. To excel in this role, you should have experience with GenAI tools and a deep understanding of their potential for creators, the advertising industry, and marketing clients. You’ll also need the optimism, energy, and determination to tackle challenges head-on every day. Success in this role will not only create a significant impact for our clients but also elevate your work to new heights, positioning you as a leading voice in the GenAI revolution. Your day-to-day● Oversee GenAI Creator(s) to deliver brief(s) through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques● Work with our Training team to actively explore, implement and explain new GenAI techniques to help our wider user base achieve high quality creative outputs ● Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs ● Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements ● Work with our Customer Success team and GenAI Creator team to structure a GenAI delivery process that allows for steps, prompts, time taken etc. to be be shared transparently with clients ● Work with our Customer Success team to meet with clients, taking and refining briefs that meet client needs while best demonstrating GenAI capabilities within a systematic GenAI delivery process ● Work with our Customer Success team to present creative outputs to clients, taking feedback and managing expectations on what GenAI can and cannot do ● Your KPIs will be linked to the following: Quality and client satisfaction of GenAI deliverables Experience with GenAI tools such as ChatGPT, Stable Diffusion, Midjourney, Adobe Firefly, Jasper etc. Experience with GenAI techniques such as model selection & prompting Any experience using GenAI to deliver real-world advertising creative Proficiency in Adobe Creative Cloud Good personal communication and management skills ABOUT OUR COMPANYOur values shape everything we do:Be Ambitious to succeedBe Imaginative to push the boundaries of what’s possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'
Job Title
GenAI Creative Director (Art)