Job Title

We are seeking a highly motivated and results-oriented E-commerce Marketing Specialist with 2-3 years of proven experience, specifically within a digital marketing agency setting. The ideal candidate will possess a deep understanding of the e-commerce landscape, with hands-on expertise across various platforms, including Retail (D2C), Amazon, Flipkart, and quick commerce. Job ResponsibilitiesExperience with "blanket" marketing strategies (referring to broad, comprehensive campaigns across multiple channels) is also essential. • Strategy Development: Develop comprehensive e-commerce marketing strategies tailored to client objectives, encompassing various platforms (D2C, Amazon, Flipkart, Quick Commerce) and marketing channels. • Campaign Management: Plan, set up, and manage paid and organic e-commerce campaigns across platforms like Amazon Ads, Flipkart Ads, Google Shopping, social media, and other relevant channels. • Platform Expertise: Amazon & Flipkart: Deep understanding of vendor/seller central, product listing optimization (SEO), advertising strategies (Sponsored Products, Brands, Display), promotions, and analytics. Retail (D2C): Experience with D2C website marketing strategies, including SEO, SEM, social media marketing, email marketing, and conversion rate optimization. Quick Commerce: Knowledge of marketing strategies for quick commerce platforms, including visibility optimization, promotional activities, and understanding of platform algorithms. • "Blanket" Marketing: Conceptualize and implement broad-reaching, integrated marketing campaigns that encompass multiple e-commerce touchpoints and channels to maximize brand visibility and sales. • Performance Analysis & Optimization: Monitor, analyse, and report on campaign performance using relevant analytics tools. Identify trends, insights, and opportunities for optimization to improve ROI and achieve client KPIs. • Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes. • Client Communication: Maintain regular communication with clients, providing updates on campaign performance, strategic recommendations, and addressing any concerns. • Market Research: Stay updated with the latest e-commerce trends, platform changes, and competitor activities to identify new opportunities and challenges. • Collaboration: Work closely with content creators, designers, and other internal teams to ensure integrated and effective campaign execution.Job Qualifications • Bachelor's degree in Marketing, Business Administration, or a related field. • 2-3 years of dedicated e-commerce marketing experience, with a mandatory background in a digital marketing agency. • Proven hands-on experience and in-depth knowledge of: Amazon Vendor/Seller Central and Advertising (AMS/AAP) Flipkart Seller Portal and Advertising D2C e-commerce marketing (SEO, SEM, Social Media, Email, CRO) Quick Commerce platform marketing strategies • Demonstrable experience in planning and executing "blanket" or comprehensive e-commerce marketing campaigns. • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. • Proficiency in using e-commerce analytics tools (e.g., Google Analytics, platform-specific dashboards). • Excellent communication (written and verbal) and presentation skills. • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced agency environment. • Proactive, self-motivated, and a team player.