What can you ExpectIn this role, you can expect to manage influencer marketing campaigns by networking with influencers, crafting persuasive pitches, and ensuring brand alignment. 1. Influencer marketing:- Build a solid relation with influencers & Management agencies as well as maintain relations with the existing clients- Responsible for reaching out to influencer marketing agencies to discuss new business synergies.- Sharing the quotations and deliverables to brands and agencies as per the requirements- Plan persuasive approaches & pitches that will convince potential influencers & clients to engage in business with the company.- Analyse the client’s brand tone, the vision, and how they would like to project themselves.- Ensure these timelines are shared with the influencer's agencies and partners we are working with- Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.- Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention- To keep a high standard in communication skills and methods used on behalf of the agency2. Client Relationship Management:- Act as a key point of contact for clients, ensuring efficient and effective communication.- Understand the client's brand identity, core values, and unique selling propositions (USPs) to execute effective campaigns.- Develop and maintain strong, trusting relationships with clients.- Regularly communicate with clients to understand their needs, objectives, and feedback.- Manage project timelines, budgets, and deliverables, overseeing a smooth execution process.- Provide valuable insights to enhance campaign performance and achieve optimal results3. Campaign management:- Work closely with internal teams, including creative, and production, to ensure timely and successful delivery of projects/campaigns- Coordinate campaign timelines, budgets, and deliverables to meet client expectations.- Collaborate with cross-functional teams to ideate and conceptualise weekly/monthly content, pitches and campaigns.- Provide regular updates to clients on the status of the deliverables.- Following internal TATs, tasks prioritisation, and timely delivery of work.- Identifying opportunities to upsell additional digital marketing services to existing clients.4. Timelines and Schedules:- Assist managers in prioritising tasks and maintaining timelines and schedules.- Prioritise tasks across various brands ensuring the timely & accurate delivery of client work.- Promptly responding to emails.- Ensuring timely delivery of client requirements & expectation management5. Vendor Management:- Invoicing and follow-up on payments.- Maintain relevant trackers with accurate information6. Cross-Functional Coordination: Collaborate closely with Creative Team, Account Management, Edit Team and Production Team to understand project requirements and deliver shoots that meet client needs.7. Time Management: Time Management: Ensure all assigned projects meet deadlines while ensuring team members also adhere to timelines.8. Upselling and Business Development:- Identify opportunities for upselling additional services to existing clients, contributing to the growth of the business.- Collaborate with the Brand Solutions team to develop strategies for upselling and cross-selling services.- Provide insights and recommendations to clients based on industry trends and best practices to encourage the adoption of additional services.- Develop and maintain strong relationships with clients to understand their business objectives, challenges, and expectations.9. Team Collaboration and Mentorship:- Mentor and Train a team of Creative writers, fostering a collaborative environment that promotes creativity and professional growth.- Work closely with cross-functional teams including Designers, Production, and Account Management specialists to deliver integrated Creative solutions.
Job Title
Influencer Marketing Lead