About Pocket FM :This is an exciting time to join Pocket FM as we revolutionize audio entertainment globally. We are a leading platform, pioneering audio series (episodic fictional storytelling) with the largest collection of audio fiction across various genres and languages. We're on a mission to reimagine entertainment by mainstreaming audio series, bringing communities together on an internet-scale platform.Job Overview:We are seeking a skilled and detail-oriented Ads Operations Specialist to manage and optimize ad campaigns on Ads Manager (Google, Facebook & Instagram). The ideal candidate will be responsible for making ads live in specified campaigns, analyzing their performance, and coordinating with Production Operations teams to source creative assets. This role requires a strong understanding of Ads Manager, ad metrics, and campaign performance optimization.Key Responsibilities:Ad Setup and Management: Launch and manage ads on Meta Ads Manager according to campaign goals and specifications.Ensure that ads are uploaded with the correct aspect ratios and formats.Asset Coordination: Collaborate with the Production Operations team to obtain creative assets (e.g., videos, images, ad copy).Verify that creative assets meet platform requirements and campaign needs.Performance Monitoring and Optimization: Track and analyze key ad performance metrics such as impressions, click-through rates (CTR), conversion rates, and cost per result (CPR).Provide regular performance reports and actionable insights to stakeholders.Adjust campaign elements (e.g., budget, targeting, creatives) to optimize performance.Campaign Compliance: Ensure that all ads comply with Meta's advertising policies and guidelines.Troubleshoot and resolve any ad rejections or performance issues.Qualifications and Skills:Experience with Ads Manager and a solid understanding of ad campaign structure (campaigns, ad sets, ads) will be preferred.Familiarity with key ad performance metrics and the ability to interpret data for performance optimization.Strong coordination and communication skills to collaborate with cross-functional teams (e.g., Production Operations, Marketing).Ability to work under tight deadlines and handle multiple tasks simultaneously.Attention to detail, especially regarding ad setup, creative specifications, and compliance with platform policies.
Job Title
Ad Operations Specialist