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Job Title: Microsoft Dynamics 365 Customer Insights + Journeys Consultant (B2B Focus)Department: Marketing / Inside SalesEmployment Type: ContractLocation: RemoteCompany Overview:Cambay Solutions is a Microsoft Solutions Partner committed to accelerating B2B growth and customer retention through intelligent marketing automation. We specialize in implementing Microsoft Dynamics 365 Customer Insights + Journeys to help organizations maximize cross-sell, upsell, and reactivation opportunities using data-driven campaigns.Position Summary:We are looking for a skilled Dynamics 365 Customer Insights + Journeys Consultant with a B2B marketing focus to drive data-centric marketing initiatives. The successful candidate will plan, execute, and optimize automated campaigns tailored to lifecycle stages, ensuring measurable business outcomes.Key Responsibilities:1. B2B Campaign Strategy & ExecutionDesign and execute automated campaigns for cross-sell, upsell, lead reactivation, and targeted service promotions.Build segmentation strategies to engage high-value B2B accounts.Develop and manage a monthly personalized B2B newsletter.2. Lead Nurturing & ReactivationCreate behavioral trigger-based drip campaigns to re-engage cold/lost leads.Implement lead scoring models to support sales prioritization.3. Integration & OptimizationIntegrate D365 Customer Insights + Journeys with LinkedIn Sales Navigator, Power BI, and Sales Module.Ensure real-time data synchronization between marketing and sales systems.Monitor and report on campaign KPIs: CTR, conversion rates, and revenue impact.4. Compliance & Best PracticesMaintain GDPR/CCPA compliance in all marketing activities.Follow Microsoft’s B2B marketing best practices including ABM.Required Skills & Experience:3–5+ years of hands-on experience in Dynamics 365 Marketing (Customer Insights + Journeys) with a B2B focus.Demonstrated success in B2B lead nurturing, upsell/cross-sell campaigns, and email marketing.Familiarity with LinkedIn integrations, CRM alignment, lead scoring, A/B testing, and analytics.Proven ability to connect marketing automation efforts to business results.