Job Overview We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic sales team at Threatcop. The Lead Generation Specialist will generate and nurture B2B leads through various outreach methods, including cold calling, cold emailing, and LinkedIn messaging. A key part of the role will involve leveraging advanced email marketing strategies, such as SPF, DKIM, DMARC, email warmup, and crafting B2B personas for targeted email sequences. Key Responsibilities: Generate SQL (sales-qualified lead), a lead that has a high probability of converting into a customer using outbound cold calls, emails, and LinkedIn messaging, specifically targeting cybersecurity products and services.Implement SPF, DKIM, and DMARC for deliverability, conduct email warmup for sender reputation, develop B2B personas for targeted outreach, and create automated email sequences to nurture prospects.Design and execute targeted cold email campaigns, using LinkedIn for lead identification and engagement.Use the BANT (Budget-Authority-Need-Time) framework to qualify leads and schedule meetings or calls for the sales team.Track interactions and maintain accurate lead data in the CRM, ensuring all progress and metrics are recorded for reporting purposes.Consistently meet or exceed monthly and quarterly lead-generation goals and appointment-setting targets.Conduct in-depth research to identify high-growth industries and customer segments in cybersecurity and networking markets.Develop a comprehensive business development strategy to build and maintain a strong sales pipeline.Represent Threatcop at industry events, building relationships with key stakeholders, and driving partnerships.Requirements: Bachelor's or Master’s degree in Technology (B.Tech/BCA/M.Tech/MCA) or a related field.2+ years of experience in B2B lead generation.Must be comfortable and skilled in conducting high-volume cold calls to potential prospectsHands-on experience with implementing SPF, DKIM, and DMARC for email deliverability, performing email warmups, and creating targeted B2B personas.Must possess full proficiency in both spoken and written English to communicate effectively with prospects and clients.Proficiency with CRM tools, email marketing platforms, and LinkedIn for lead generation and outreach. Why You'll Enjoy Working at Threatcop:Working with us allows you to gain hands-on experience and training on various industry-leading tools for database management and prospecting. Tools such as ZOHO CRM, Lusha, Apollo.io, Notion, LinkedIn Sales Navigator, and more will be at your disposal, empowering you to enhance your skills and streamline your work. Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There's lots of room to learn, grow, and share your ideas.We also provide good benefits like health insurance, a gratuity payment, and Employees' Provident Fund (a savings plan for your future).We are an equal opportunity employer, where everyone has a fair chance.About Us: Threatcop Inc. is a leading People Security Management(PSM) company and a sister concern of Kratikal. Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense.Serving over 250+ large enterprises and 600+ SMEs across 30+ countries , Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products and many others. We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh. We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMARC and TPIR to tackle evolving cyberthreats. By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats.For more details, visit us at:
Job Title
Lead Generation Specialist