About us:We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 23Lac+ customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.Role: Customer Retention ManagerAs the Customer Retention Manager you will focus on increasing repeat purchases and reduce churn rate through various CRM strategies. You will analyze customer behaviour & consumption patterns and drive segmented communication strategies to drive revenue.Roles & Responsibilities: As the customer retention manager, you are responsible for increasing the Repeat purchase rate and frequency, thereby increasing the LTV of users. You will define all CRM strategies and own the communications charter through channels including Push Notifications, SMS, WhatsApp Business, Email and others to drive user journeys across different life cycles Collaborate with the Data Analytics team to generate insights and customer segmentation for creation of upsell/cross-sell strategies. Own the end-to-end user lifecycle through various engagement and retention strategies and plug funnel drop-offs. Budget and plan for all CRM channels to achieve required ROASWho are you: 2-5 years of experience in CRM / Retention / Lifecycle Marketing Experience of working with a D2C brand is a plus Hand on experience of working on email, whatsapp, SMS marketing and CRM tools for building consumer journeys to drive repeat purchase High sense of ownership and a strong collaboratorWork Location:Gurgaon Working Days - Monday - Saturday (2nd & 4th Saturday's Off) Website: Instagram:
Job Title
Customer Retention Manager